It would be a wonderful thing for the reputation of Morro Bay if the new City Council could dissociate itself from a reactionary anti-environmental group, the Pacific Legal Foundation. The California Chamber of Commerce founded the PLF in 1973 as a means of bringing lawsuits for the business community under the guise of "public interest" actions. This terminology turned out to be right out of George Orwell. "Public interest" as sponsored by big business means "private interest." The PLF organization is ultra-conservative right-wing, tax-exempt non-profit—funded by big business, such as Coors.
With almost limitless money, PLF lawyers have launched assaults on wetlands, equal employment, protections of consumer health and safety, rent control, labor unions, First Amendment protection of free speech, public right to beach access, equal rights for gays, and affirmative action—as well as assaults on the Endangered Species act. In 2002, the Morro Bay Council Majority hired the PLF to sue over the western snowy plover as a way of keeping dogs on the beaches. (According to the mayor: "The whole snowy plover thing—it’s all about dogs.") For the PLF, it was not all about dogs, and not about money from Morro Bay. In my opinion it just wanted the cover of the name of Morro Bay.
Now, according to the Tribune on (ON?) the PLF is filing suit in Fresno federal court to challenge habitat protections for 48 endangered or threatened species of animals and plants in California—ranging from the peninsular bighorn sheep to the yellow larkspur to the western snowy plover (and not just in SLO County this time).
Cities earn their reputations. There’s an Internet Speed Trap Exchange to let tourists know what locations to avoid in certain towns — Agoura Hills, Bodega Bay — wherever speed traps are documented. We don’t want to be known to tourists as Morro Bay, that town the PLF owns; Morro Bay, the former Bird Sanctuary, where they are trying to remove the Western Snowy Plover from protected status. Do we? Can the new City Council dissociate itself from the PLF?