Embarcadero Expanding with
Style
by Jack McCurdy
Summary: The
Embarcadero, long a competitor of downtown Morro
Bay, now may get reinforcements in the form of a
rejuvenated "Embarcadero North," which a group of
Cal Poly graduate students has designed to remove
the sewage plant and now-closed power plant from
that area and replace those eyesores with
attractive facilities that will be appealing to
tourists and residents alike. Their final plan is
set to be submitted to the city and community on
Tuesday, June 3.
Everyone knows where the Embarcadero
is, as dazzling as it is (at least compared to
downtown Morro Bay), so it’s not surprising that a
move is afoot to extend it with an "Embarcadero
North."
And at the same time, wipe out the
two biggest eyesores in Morro Bay — the city’s
58-year-old but still operable sewage plant and the
59-year-old and defunct Morro Bay Power Plant, whose
demise has undoubtedly saved the lives of millions
of plankton and other fish life, on which the health
of the Morro Bay National Estuary may depend, and
probably preserved the lives of many people who now
don’t have to breathe deadly particulate matter in
the plant’s long-gone smokestack emissions any more.
Those replacements are requirements
of the California Coastal Act, which dictates that
coastal areas, of which Morro Bay has a broad swath,
be free of such industrial uses.
The Embarcadero Plan that Cal Poly
students prepared for the city contains a sketch
suggesting that a baseball field could replace the
power plant with the power plant’s smokestacks still
standing in the background. That is one way to avoid
the dismantling of the plant, which is expected to
cost millions.
Details of the Embarcadero
Plan — officially labeled Embarcadero North_Morro
Bay Vision Plan — and what it may hold for that
area—and Morro Bay in general— is scheduled to be
unveiled next Tuesday, June 3, at a Planning
Commission meeting in the Vets Hall starting at 5
p.m.
The city of Morro Bay announced on
its website in April that "Cal Poly Graduate Urban
Design students have embarked on a 10-week effort to
review the area north of the Power Plant and present
planning and urban design ideas for the development
of the study area that could contribute to the
City’s long-range planning efforts." No mention of
the Morro Bay-Cayucos Wastewater Treatment Plant,
which is a stone’s throw from the power plant and
the other reason the area is undergoing planned
revitalization. The city is required to replace it
by the California Coastal Commission.
A presentation unveiling the Cal
Poly review of the North Embarcadero area, now
prominently named, was made to the city Planning
Commission on May 6. That was a detailed description
of the scope of the study, complete with numerous
sketches and photographs to illustrate what was
being proposed in the makeover of the area between
the shell of the power plant on the south end, Morro
Bay High School on the north, Highway 1 on the east
side and Estero Bay on the west with the sewage
plant alongside.
It was characterized at the
Commission meeting by Dr. Hemalata C. Dandekar,
professor of city and regional planning at Cal Poly,
who assisted in directing the presentation on May 6,
as a "great smorgasbord of ideas" for the area north
of the Embarcadero (now presumably named North
Embarcadero). A detailed description of the
suggested outlines of the Embarcadero North Plan
with illustrative maps, drawings and pictures is
here.
That smorgasbord is expected to be
boiled down to final proposals
next Tuesday.
This is a true community event — the
review of options for reconfiguring the Norh
Embarcadero—and the city is asking residents, all of
whom will be affected in one way or another — to
submit their thoughts at
Morro Bay - Forms.
And certainly by
June 2.
The city said the May 6 presentation
would be part of the visioning process for the City
Council-directed rezone of the west Atascadero Road
area-–Embarcadero to Main Street. Students will
present site analysis findings as a basis for a
future concept plan for the area bounded by
Atascadero Road, the Morro Bay High School, the
ocean and Highway One.
Whether the City Council will adopt
the students’ proposals is uncertain. But something
along the lines proposed by the students is almost
certain to develop.
Cal Poly’s City and Regional
Planning Department got in touch with Morro Bay's
Public Works Department about possible needs, and
they mutually agreed that the North Embarcadero area
needed studies towards a future rezoning and
possible revitalization ideas to be discussed with
the community.
Following is an outline
provided by the students for the presentation:
Phase 1: Site Assessment
Strenghts, Weaknesses, OpportuniFes & Threats
• • Land Use
• • Physical and Natural A^ributes
• • Historic, Cultural and Social A^ributes
• • Public Services and Infrastructure
• • Economic Development
Phase 2: Design Research / Case Studies
1. Redesigning and Integra4ng RV Parks - River’s End
Campground and RV Park, Tybee Island, GA; Kirsten
Harrison
2. Heritage Park Recreation Center - South Hill,
Washington; Nick Bleich
3. El Barrio Logan: A Community Gateway - San Diego,
CA - Gateway Planning; Jaime Jaramillo
4. Scotland OPT Mark 3 Water Energy Project - Wave
Energy PotenFal in Morro Bay; Sam Gross
5. WhiKer Greenway Trail - Whider, CA; Kelsey
Steffen
6. Pensacola Bayfront Stadium - Pensacola, Florida;
David Pierucci
7. BaMery Point Sculpture Trail - Tasmania,
Australia; Andrea Olson
8. LID Coastal Commercial Development - Savannah,
Georgia; Nora Chin
9. Iowa River Landing - Coralville, Iowa; Ricky
Williams
10. Place Branding - Capitola California; Charles
Coles
11. Mixed Use in Coastal Community: Venice
Renaissance - Venice, CA; Fabian Gallardo
12. Cultural Center - Trinidad, California; Megan
Mackay
13. Harbor Park - Kenosha, Wisconsin; Lance Knox
14. The Landing: A Public Haul Out - Okahu Bay,
Auckland, New Zealand; Forest Chamberlain 15. RooTop
Restaurants - Santa Monica; Danier Abbes
Phase 3: Vision and Concept Development
Vision Statement:
As a gateway to the Pacific and to Morro Bay,
Embarcadero North will provide both visitors and
residents with a unique place that integrates
sustainable land use pracFces, California’s coast
natural environment, and Morro Bay’s cultural
identity. The development of Embarcadero North will
promote social and economic vitality, recreational
opportuniFes for the community, and the enjoyment of
Morro Bay’s natural resources while complementing
downtown acFviFes and adding to the city’s
uniqueness.
Guiding Principles
• Encourage the efficient use of land
• Use natural resources as catalysts for change
• Complement and integrate with the Downtown
• Low-impact sustainable development
• Broad range of acFviFes for community and visitors
Development Objec4ves
Land Use
• • Complement downtown’s atmosphere while
fostering a disFnct sense of place
• • Integrate diverse users through
ameniFes and services
Imageability
• • Enhance site-serving opportuniFes
• • Promote an idenFty unique to Morro Bay
Cultural Resources and Open Space
• • Diversify recreaFonal experience
• • Centralize community events and create
a^racFve desFnaFons
CirculaFon
• • Increase connecFvity to the
surroundings
• • Promote connecFvity within the area
Economic Development
• • Expand opportuniFes that complement the
downtown
• • Expand opportuniFes that support
tourism
Participating students: Daniel Abbes, Nick Bleich,
John Chamberlain, Forrest Nora Chin, Charlie Coles,
Fabian Gallardo, Sam Gross, Kirsten Harrison, Jaime
Jaramillo, Lance Knox, Megan Mackay, Andrea Olson,
David Pierucci, Kelsey Steffen and Richard Williams
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